Carolina Cravens
Social Media Manager · Content Strategist · Brand Growth Specialist
About Me
Strategy-First. Growth-Focused. Results-Driven.
My Philosophy
I work with a limited number of clients at a time intentionally. Every brand I take on receives focused attention, a tailored strategy, and a clear path to measurable growth. This isn't mass production; it's precision brand building.
What I Bring
With deep expertise in content creation, brand positioning, and audience development, I build long-term growth systems for brands ready to scale not just maintain.
Expertise
What I Specialize In
Social Media Strategy
Custom, data-informed plans built around your brand's goals and audience.
Content & Storytelling
Compelling copy, visuals, and narratives that resonate and convert.
Instagram Growth
Organic follower growth, reach expansion, and engagement strategy.
Reels & Short-Form Video
Strategic planning and scripting for high-performing short-form content.
Content Calendars
Organized, consistent scheduling that keeps your brand active and relevant.
Brand Voice Development
Defining the tone, language, and personality that makes your brand memorable.
Experience
Brands I've Helped Grow
Focus has been on building real digital presence not vanity metrics. Here are two of the BIG brands I partnered with to strengthen their social media strategy and audience engagement.
My Process
How I Work: The Game Plan
Every brand is different — so I don't post randomly. I build a structured, creative system designed for sustainable, long-term growth.
Step 1 · Brand Audit & Research
A deep dive into your brand, competitors, and audience to uncover opportunities.
Step 2 · Social Media Strategy Plan
A custom strategy document outlining goals, platforms, content pillars, and KPIs.
Step 3 · Content Calendar Creation
A month-by-month roadmap of content ideas, themes, and post timing.
Step 4 · Production & Scheduling
Content creation, copywriting, design coordination, and automated scheduling.
Step 5 · Growth & Engagement Strategy
Active community management, hashtag strategy, and audience targeting.
Step 6 · Performance Review & Optimization
Monthly reporting, data analysis, and strategy refinement to keep improving.
Why Carolina
What Makes Me Different
Limited Client Roster
I intentionally cap my client list so every brand gets undivided attention, personalized strategy, and real results — not cookie-cutter content.
Strategic, Not Random
Every post, caption, and Reel serves a purpose. My content plans are rooted in research, brand goals, and audience psychology — not guesswork.
Long-Term Growth Mindset
I build systems designed to compound over time. Viral moments are great, but sustainable audience growth is the real prize.
Creativity Meets Analytics
I bridge the gap between compelling storytelling and hard data so your content looks great and performs.
Impact by the Numbers
Results That Speak for Themselves
6
Core Specialties
From strategy to video planning, each skill works together as one system.
8+
Brands Launched
OAK'D BBQ and Pacific Northern two successful brand presences built from the ground up.
60
Days to Results
Most clients see meaningful engagement improvements within the first 60–90 days.
1
Focus at a Time
Limited clients. Maximum attention. Your brand is never just another account.
Is Your Brand Ready to Scale?

You're a great fit if you are...
  • A small or growing business ready to get serious about social media
  • A founder who knows great content matters but doesn't have time to do it right
  • A brand that wants strategy, not just posting
Ready to invest in long-term growth over short-term noise

Industries I've worked in:
This diverse experience highlights your versatility across luxury and design-focused industries:
  • Interior Design - Home staging and design.
  • Real Estate - Apartment and condo building.
  • Remodeling and Kitchen/Bath Design - Residential styling and renovation.
  • Graphic/Web Design - Digital creation and marketing.
  • Food and Beverage - BBQ restaurant and food service.
  • Visual Merchandising - Branding and custom retail environments.
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